One of the main focuses for bookmakers is attracting a constant stream of new customers, and they do this through the provision of a variety of attractive and enticing betting offers advertised across the internet, and on TV, radio and in print. These vary from free bets to money back offers, and much more.
A free bet is, as the name suggests, a bet which you can place where the bookmaker will pay the stake. These are very popular, but typically come with conditions attached, such as a minimum deposit, and are often offered to new customers, to encourage them to open an account with a bookie.
Free bets often have to be applied to bets with minimum odds, and have wagering requirements. This means that the bookmaker will insist you ‘play through’ your free bet amount and deposit a certain number of times before you can cash out.
Other key restrictions include time limits, making it essential to utilise your free bet within a certain number of days of registration. Bookmaker will also often exclude certain betting markets or sports from their offer.
Free Bet No Deposit
Free bets are clearly a major pull for bettors, but in some cases, bookmakers go one better, and are able to offer free bets with no deposit required.
These types are highly prized by punters, as you can imagine. However, this type of bet is not frequently offered, and when it is, there are clear terms and conditions attached.
For example, your winnings are likely to take the form of another free bet, rather than cash you can withdraw, and there are often minimum odds requirements. Also, the stake will be excluded from any winning returns.
Money Back Offers
Money back specials are a popular betting promotion that exists right across a wide range of bookmakers. As the name would suggest, a bookie can offer to return your wagered monies if your bet fails to win.
These types of promotions are typically offered on bets which have longer odds, such as accumulators, and effectively work as a type of insurance.
There are a variety of different types of money back offer, and these include money back offers in horse racing, where your stake is returned if your horse falls or does not compete.
You can also be offered money back offers on football, in cases of a ‘Bore Draw’, where neither side is able to score.
Betting Offers For Existing Customers
Bookmakers don’t forget about you once you’ve signed up. They have a range of betting offers and promotions guaranteed to keep existing customers coming back for more, including reload bonuses, money back guarantees, and much more. Some of these are also open to new customers. Here we look at some of them:
Best Odds Guaranteed
This is a type of betting offer in which the sportsbook will offer to ensure that they payout the most favourable odds on a bet, in cases where they change and review their odds, as the event draws closer.
For example, on the day of the event, the Starting Price of a horse race is released, and this can vary from the early odds which the bookmaker can release. This means keen bettors will encouraged to speculate if they choose to make a flutter on ‘ante post’ betting, where the odds are released long before a race.
On specific events and games, sportsbooks will offered vastly improved odds to entice punters to participate. These attractive odds come with terms attached, such as a limit on your stake. Also your winnings may take the form of free bets rather than cash you can withdraw.
Expect to see these on big events like the Grand National, and the final of the Champion’s League. This type of betting can be open to both existing customers and new customers, to entice them to participate in big sporting events.
This type of betting offer is aimed squarely at existing customers and are designed to increase engagement and retention after the initial welcome and deposit bonuses and free bets have been exhausted.
Reload bonuses begin after the initial free bet welcome offer has been exhausted, as an incentive to add further deposits to the betting account, and are often structured like the introductory offer. This can then be offered a third time, and then followed by weekly and monthly reload bonus offers, depending on the bookmaker.
This type of bonus is offered by many bookmakers, though in practice it can differ between each of them. It involves being offered your money back if one of the legs that make up your accumulator loses.
The money is typically returned in the form of a free bet. The number of legs required to claim the insurance varies, with, for example some bookies requiring four legs, and others requiring six.
Football Betting Offers
Football is one of the most popular sports in the world, and as a result it attracts a great deal of speculation from sports bettors, and so the big bookmakers are keen to run a host of offers on the major tournaments and leagues.
From the Bundesliga to the Premier League, the European Cup to the World Cup, the bookies regularly provide big, eye catching offers such as free bets, accumulator insurance, enhanced odds and money back offers to draw in sports fans to have a flutter on their favourite football team.
Horse Racing Betting Offers
Horse race betting is one of the most popular types of betting out there, and attracts billions of pounds, euros and dollars in bets each and every year on the big race meets, festivals and cups.
To attract punters to their sportsbooks, the big bookmakers lead with eye catching offers covering everything from best odds guaranteed, to free bets, bet boosts, money back as a free bet, and much more.